If you are someone who has been dying to start an online store, read this blog post first to see if you are in a good place to start one! I have had a couple of people asks me about starting an Etsy store, so I thought it would be a good time to write a post about my experience since I have been on the platform for about 7 months. Here are 3 things you should know before starting your store!
1. You Need the Dough
You need to be a person who is in a good place, financially, to start an Etsy store. I spent most of my money from my job last summer to pay for most of the expenses. I just want to say, to take off the store, it was over $500 to get started because of supplies. You must have the money to do so. This goes for starting any business. My advice? If you are planning to open an online store soon, plan a launch date. Give yourself enough time (6 months) to plan and save money for opening your store. Take the time to see how much it would cost for crafting supplies, shipping, and service fees. Most online stores take a percentage of a sale, so make sure that you are pricing your products at a reasonable price to make profit. Plan. Plan. Plan.
Have a passion for what your making like Dwight's passion for paper. I cannot stress this enough. Do not sell custom makeup bags if you absolutely hate sewing them together. You need to make a product that you enjoy making! If you love making custom t-shirts, sell your shirts. You need to have a passion for business and your craft to be successful. Do not force yourself to do something you hate because it will show in your work.
3. Stay Social
As a future marketer and social media consultant, I am here to tell you social media is key in any business today. You need to have a social media presence! For Little Cactus Crafts, I had to make an Instagram and Facebook. I knew my followers were there and I wanted to reach out to my audience through images. Every month I need to make a content calendar. If you do not know what this is, it is a calendar filled up with what you will be posting each day of the month on your social media. You need to run and upkeep your social media to be successful and make sales. You simply cannot expect to sell straight from Etsy because not everybody will be there to see your products. You need to make time to use Instagram, Twitter, Facebook, or Snapchat to promote your store.
This is a lot of information and there is more advice that I would give but this is the basic information you need to know. If you are serious about making money, and selling your products after reading this then you are in a good position to start your online store. You need to have time to plan and promote your business (not including the time it takes to make products). If you have any further questions about starting an Etsy store feel free to email me! Thank you for reading this post and I hope you took away some valuable information from it!